Privacy Policy

This privacy policy is designed to address the concerns of individuals regarding the usage of their ‘Personally Identifiable Information’ (PII) on the internet. PII, as defined by US privacy laws and information security, refers to information that, either on its own or in conjunction with other data, can be used to identify, contact, locate, or contextualize an individual. We urge you to carefully read our privacy policy to gain a clear understanding of how we gather, employ, safeguard, or otherwise manage your Personally Identifiable Information in line with our website.

Information Collection:
When people visit our blog, website, or app, we may request certain personal details to enhance their user experience. This information may include your name, email address, mailing address, phone number, or other relevant information to assist with your interaction with our platform.

Data Collection Timing:
We gather information when you register on our site, complete a form, engage in Live Chat, or submit data through our platform. Additionally, your feedback on our products and services contributes to the information we collect.

Use of Your Information:
We employ the information we collect for various purposes, including but not limited to:

  • Personalizing your experience and delivering content and product recommendations tailored to your preferences.

  • Enhancing our website to provide improved service.

  • Responding more effectively to your customer service inquiries.

  • Administering contests, promotions, surveys, and other site features.

  • Efficiently processing your transactions.

  • Soliciting ratings and reviews for our services and products.

  • Following up on correspondence through live chat, email, or phone inquiries.

  • Sending marketing materials and product information through calls, emails, and text messages.

Data Protection:
We do not engage in vulnerability scanning or PCI standard scanning. We solely provide articles and information, and we never request credit card numbers. Our platform employs regular Malware Scanning.

Your personal information is securely stored behind protected networks and is accessible only by authorized personnel with specific access rights, who are obligated to maintain its confidentiality. Furthermore, sensitive/credit information you provide is encrypted through Secure Socket Layer (SSL) technology. We implement multiple security measures to safeguard your personal information when it is entered, submitted, or accessed.

For your convenience, we may retain your credit card information for more than 60 days to expedite future orders and automate the billing process.

Use of Cookies:
Yes, we utilize cookies—small files that are transferred to your computer’s hard drive via your web browser. These cookies, if permitted, allow our systems to recognize your browser and capture specific information. They help us remember and process the contents of your shopping cart, as well as gain insights into your preferences based on your previous or current site activities. Cookies are also instrumental in compiling aggregate data about site traffic and interactions, enabling us to enhance the site’s user experience.

We use cookies to:

  • Remember and save user preferences for future visits.

  • Monitor advertisements.

  • Compile aggregate data concerning site traffic and interactions to enhance future site experiences and tools. We may also enlist trusted third-party services to track this data on our behalf.

You can choose to receive notifications each time a cookie is sent to your computer or disable cookies through your browser settings. Please note that turning off cookies may impact the efficiency of certain site features.

Third-Party Disclosure:
We do not sell, trade, or otherwise share Personally Identifiable Information with external parties, except in cases where users are provided with prior notice. This exception includes website hosting partners and other entities that support our website operations, business activities, and user service, provided that these parties agree to maintain the confidentiality of this information. Information may also be disclosed when required by law, to enforce our site policies, or protect our rights, property, or safety, or the rights, property, or safety of others.

Third-Party Links:
Occasionally, at our discretion, we may include or offer third-party products or services on our website. These third-party sites have separate and independent privacy policies. Consequently, we have no responsibility or liability for the content and activities of these linked sites. Nevertheless, we strive to preserve the integrity of our site and welcome feedback concerning these sites.

Google:
Google’s advertising requirements are aligned with their Advertising Principles, designed to create a positive user experience. We incorporate Google AdSense Advertising on our website, and Google, as a third-party vendor, employs cookies to serve ads to our users based on their prior visits to our site and other internet locations. Users may opt out of DART cookie usage through Google Ad and Content Network privacy policies.

Our implementation includes:

  • Remarketing with Google AdSense.

  • Google Display Network Impression Reporting.

  • Demographics and Interests Reporting.

We, in collaboration with third-party vendors like Google, use first-party cookies (e.g., Google Analytics cookies) and third-party cookies (e.g., DoubleClick cookies) and other third-party identifiers to aggregate data related to user interactions with ad impressions and other ad service functions on our website.

Opting out:

Users can customize their Google advertising preferences via the Google Ad Settings page. Alternatively, they can opt out by visiting the Network Advertising Initiative Opt Out page or using the Google Analytics Opt Out Browser add-on.

California Online Privacy Protection Act:
CalOPPA, the first state law requiring commercial websites and online services to post a privacy policy, has broad reach beyond California. It mandates any person or company in the United States (and possibly globally) that operates websites collecting Personally Identifiable Information from California consumers to conspicuously display a privacy policy on their website. This policy should clearly outline the information being collected and the entities or companies with whom it is shared.

Under CalOPPA, we agree to:

  • Allow users to anonymously visit our site.

  • Display a link to our Privacy Policy on our home page or, at a minimum, on the initial significant page after entering our website. This link is labeled ‘Privacy’ and is easily accessible.

  • Notify users of any Privacy Policy changes on our Privacy Policy Page.

  • Enable users to modify their personal information through methods such as email, phone contact, account login, live chat, or support ticket submission.

Handling Do Not Track Signals:
We honor Do Not Track signals and refrain from planting cookies or engaging in advertising activities when a Do Not Track (DNT) browser mechanism is in place.

Allowance of Third-Party Behavioral Tracking:
It’s important to note that we permit third-party behavioral tracking.

COPPA (Children Online Privacy Protection Act):
In accordance with the Children’s Online Privacy Protection Act (COPPA), which puts parents in control of collecting personal information from children under 13 years old, we do not specifically market to children under this age group. Additionally, we do not allow third parties, including ad networks or plugins, to collect PII from children under 13.

Fair Information Practices:
The Fair Information Practices Principles are fundamental to privacy law in the United States. Understanding these principles and their implementation is crucial for compliance with privacy laws that safeguard personal information. In the event of a data breach, we will take responsive action within 7 business days and notify users via in-site notifications. We also uphold the Individual Redress Principle, granting individuals the right to legally pursue enforceable rights against data collectors and processors who violate the law. This includes recourse to courts or government agencies to investigate and prosecute non-compliance by data processors.

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CAN SPAM Act:**
The CAN-SPAM Act sets the rules for commercial email, outlining requirements for commercial messages, granting recipients the right to cease receiving emails, and specifying penalties for violations. We collect email addresses to send information, respond to inquiries, deliver additional information related to products and services, and market to our mailing list. To comply with CAN-SPAM, we commit to:

  • Abstain from using deceptive subject lines or email addresses.

  • Clearly identify messages as advertisements.

  • Include the physical address of our business or site headquarters.

  • Monitor third-party email marketing services for compliance.

  • Quickly honor opt-out/unsubscribe requests via an easily accessible link at the bottom of each email.